Kolby McNeal, founder and Chief Culinary Officer of Sweets in a Jar LLC, has launched an on-the-go homemade dessert company based in Little Rock, Arkansas. While excelling in academics as well as athletics at his beloved HBCU, the University of Arkansas Pine Bluff, Kolby has also been working hard to grow his business. This student-athlete phenom turned entrepreneur, who went to school on a full football scholarship, has quickly become known as “Cakes” because of his imaginative spins on tried and true sweets.